FIRST STRATEGIC INVESTORS STRENGTHEN THE SWISS SAILGP TEAM’S FUTURE AND COMPETITIVE EDGE

July 26, 2025

The Swiss SailGP Team is proud to announce its first strategic investment, welcoming the Firmenich family and other committed investors to strengthen the team’s capital foundation and accelerate its ambition to compete at the highest level of global sailing.

The Firmenich family brings a deep, multi-generational sailing legacy. Their passion for the sport and unwavering commitment to excellence, resilience, and innovation align perfectly with the core values of the Swiss SailGP Team.

Great Britain Sail Grand Prix | Portsmouth | Season 5 | Switzerland | Racing

Yasmine Firmenich Luginbühl will join the team’s Board of Directors, bringing her experience in managing sports teams to reinforce strategic direction and organizational performance.

“We are proud to join the Swiss SailGP Team as shareholders,” said Yasmine Firmenich Luginbühl. “Sailing has been part of our family’s story for generations, and this investment is a natural extension of that passion. We deeply believe in Switzerland’s potential on the global stage, and we want to help build a team united around performance, entrepreneurial spirit, and a strong commitment to excellence, human values, and positive impact.”

Great Britain Sail Grand Prix | Portsmouth | Season 5 | Switzerland | Racing

Russell Coutts, CEO of SailGP, added: “It’s fantastic to see the Swiss SailGP Team attracting such highly respected and strategic investors. Their commitment not only strengthens the team’s competitiveness but also signals confidence in SailGP’s global vision. Investors like these bring fresh perspectives and leadership that will drive innovation and elevate the entire league to new heights.”

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